September 5, 2024
A Tenured Troon Associate, Landers Will Be Part of the BD Team Responsible for Creating
and Executing Strategies to Enhance Growth and Business Success.
Troon®, the leader in providing golf and club-related hospitality services, has named Shannon Landers, a club industry veteran, as a Director of Business Development. In her new role, Landers will be responsible for generating new business in the form of professional management agreements, advisory services opportunities, and strategic partnerships.
A resident of Phoenix, Ariz., Landers boasts more than 10 years of industry experience in sales and marketing leadership positions, most recently serving as the Membership and Marketing Director for Phoenix Country Club, a Troon Privé managed club. Landers previously worked within the Troon organization serving as Golf Sales Manager at The Phoenician Golf Club in Scottsdale, Ariz. and Director of Group Sales at a managed daily-fee facility in Las Vegas, Nev. A graduate of Grand Canyon University, where she received a Bachelor of Arts Degree in Business/Corporate Communications, Landers also spent 11 years working at her alma mater, serving as Director of Campus Visitation and Event Services.
“We are thrilled to have Shannon joining our Business Development Team, bringing her wealth of experience to our global portfolio of clubs,” said Scott Van Newkirk, Chief Development Officer at Troon. “Shannon is a dynamic and results-driven professional with a proven track record across private, daily-fee and resort facilities, and her business acumen will be a tremendous asset to our success moving forward.”
Landers joins the Troon Business Development Team comprised of 17 executives whose collective expertise is the benchmark for creating and executing strategies to enhance the adoption and growth of professional management within the club industry. For more information on Troon visit www.troon.com, and for specific Troon Business Development services, please visit www.thetroonapproach.com.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, and via The Turn Podcast.
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