By Dave White
Ah, the ‘dog days of summer.’ But to be clear, for private clubs, it really has nothing to do with dogs. The expression comes from the ancient Romans who referred to the hot, humid days of summer as ‘dog days.’ The Romans associated summer’s hottest days with the star Sirius…known as the ‘dog star’, because it’s the brightest star in the constellation Canis Major or Large Dog.
But for private clubs it’s a busy time…golf courses and tournaments, clubs and family events as everyone seeks a break from the daily grind.
And this issue, there’s something different as BoardRoom magazine honors its second set of Distinguished Private Club Presidents for 2015.
“It’s an anomaly. It’s an exceedingly different and enterprising situation and we’re delighted to honor two clubs, each with two presidents, as our Distinguished Presidents for 2015,” explained John Fornaro, BoardRoom magazine’s publisher and CEO.
BoardRoom this year is recognizing the presidents David Mackesey and Hank Salvo from the Diablo Country Club, near Danville, CA, and Heather Nagle and Paul Basquin from the Ballantyne Country Club in Charlotte, NC as BoardRoom’s Distinguished Private Club Presidents for 2015.
“These presidents from both these clubs have made exceptional contributions to their clubs and their members’ experiences, and it offered us an opportunity to do something different with our top private club presidents’ program,” Fornaro added.
“It certainly signifies another successful search for leaders who have contributed so much to their private clubs.
Boardroom recognized the accomplishments of Mackesey and Salvo in the cover story in our January/February issue.
Now we honor presidents Nagle and Basquin in this issue. Jill Philmon, Ballantyne’s general manager (and also president of the Club Managers Association of America this year) nominated the duo.
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BoardRoom also recognizes Jeff McFadden, general manager/COO of The Union League of Philadelphia, with its Award of Dedication…the second recipient named in 2015.
Earlier BoardRoom paid tribute to Gregg Patterson, who retired after many years as general manager of the Beach Club of Santa Monica and now heads his own consulting firm, Tribal Magic.
Erica Martin, communication and marketing director of The Union League of Philadelphia, in her article gives us insight as to what makes McFadden tick. He’s a busy, dedicated general manager and family man, and as Martin says, “Jeff has hospitality in his DNA.” That, just might be a bit of an understatement!
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Mike Phelps of Pipeline Consulting, in this issue, takes us a step further in social media and its use by private clubs. Mike calls it “The New Secret Sauce for Membership Marketing.”
“Important places on the internet like Google and Facebook have been quietly perfecting something known as lookalike audience targeting or match targeting.” Phelps writes that “it’s a modern solution to an increasingly difficult problem – how to get the attention of the right people.
Lookalikes are simply a better way to reach new people who are more likely to be interested in your club because they’re similar to people you care about.
Read Mike’s article, because he’s suggesting it’s a game changer for membership lead generation…and that’s something every private club can use.
And, if you really want to know the most important weapon in your arsenal of food and beverage sales, Steven Poe, master sommelier and beverage director at Big Canyon Country Club in Newport Beach, CA lays out his argument very clearly in this issue.
Interesting, to say the least!
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