By Dave White
When BoardRoom magazine first made a splash in the private club industry, BoardRoom espoused the philosophy of educating boards of directors…private club decision makers.
Our target market has been and continues to be the industry’s decision makers…the club’s board of directors and senior management.
“Replace emotion with facts…raise a problem and suggest a solution” or “take away a pain,” has been our operating philosophy.
Now 20 years later BoardRoom’s mission hasn’t changed, but as we kick off another year, we are reinforcing our commitment to inform and educate the club’s decision makers. Thus you will see some changes in our January/February 2016 issue.
BoardRoom was established based on the structure of a club…a board of directors, senior management, surrounded by various committees offering advice to the board. Now we want to reinforce this concept and there’s a sharpened focus on providing information through this committee structure.
In BoardRoom 2016, you will find stories under the executive, finance, house, membership, green, insurance, technology, law and legislation, strategic and long range planning, tennis, wine, human resources and wellness and fitness committees, as well as others throughout the year.
Yes, the private club industry has adapted to better meet the requirements of its members and this is reflected in newer committees such as wellness and fitness, which at many clubs has developed into a major draw for new club members. These club programs better reflect what their members want today.
The intent is to give our readers articles focusing on these committees, raising questions and providing solutions within 600 words. We want takeaways clubs and decision makers can put into practice.
Our featured writers remain front and center, with current, informative topics within their realm of understanding. General managers will offer their thoughts and opinions under our ‘On the Frontline’ feature, and BoardRoom’s Distinguished Club package will pass along ideas that the country’s top clubs are using with great effect for their members.
John Fornaro’s Publisher’s Perspective will continue to raise current and poignant issues and our cover stories will focus on what’s happening in the private club industry and heaven knows the industry faces key issues, including water, insurance, healthcare, and membership – growth and retention.
BoardRoom Briefs (a feature in earlier years) gets a reincarnation this year. These shorter, to the point stories give readers a quick read on specific topics. The purpose of BoardRoom Briefs is to offer content that goes beyond the buzz, by uncovering and summarizing important industry information. It will offer practical insights from hundreds of industry experts with a focus on boards, board presidents and paid management.
As well, our other recognition programs – the industry’s most outstanding club presidents, our Lifetime Achievement awards and the BoardRoom Award of Dedication continue.
In fact, this year, three people – Jeffrey P. McFadden, Dan Denehy and Gregg Patterson – are being recognized with the BoardRoom Award of Dedication.
Patterson, who retired January 31 after 34 years as general manager at the Beach Club of Santa Monica, is being recognized in this issue. Andrea Curthoys, Beach Club assistant manager who has worked with Patterson for over 20 years, in her story gives us insight into the whirlwind known as Gregg Patterson.
Gregg, of course, isn’t going quietly into the night. He’ll keep his dibs in the industry working with clubs and groups throughout the world, while enjoying his many ‘passions.’
McFadden is general manager of the Union League of Philadelphia, founded in 1862 as a Patriotic Society to support the policies of Abraham Lincoln. Today with about 3,300 members, the Union League of Philadelphia is recognized as one of America’s most outstanding clubs.
Dan Denehy heads up Denehy – Club Thinking Partners, one of the country top search firms. Both McFadden’s and Denehy’s achievements will be featured in BoardRoom stories this year.
BoardRoom’s Lifetime Achievement recipients – Donna Coyne and Linda Blair also will be recognized with stories in later issues.
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