By Dave White
Sometimes we can view the words ‘resurgence’ and ‘sustainability’ as synonymous…especially with what’s happening in the private club industry these days.
Resurgence is an active word for some of the world’s most outstanding city clubs, like the Union League of Philadelphia and Jonathan Club of Los Angeles, both BoardRoom Distinguished Emerald Clubs of the World.
There’s a sense of vitality as these and other city clubs embark on a journey of renewal…sustainability. They’re making changes they needed to make, all to the benefit of their member experience.
City clubs, in some measure like many other private clubs, have struggled; their mission aging (and needing renewal), resulting in greater difficulties retaining older members while also attracting new prospects. In the case of these two Distinguished Emerald Club, the decisions have been calculated and the choices deliberate, by both the clubs’ boards and senior management. And it hasn’t of course, been without risk.
Both clubs have their home base along with satellite facilities that appeal to their members. Because of visionary leadership, the clubs are giving their members what they want and need. The thinking and changes that in this day and age help make a club successful. Ten years ago, the debate lingered long as many clubs stood tall against almost any technological invading the confines of a club. Today the more the better, it seems, especially when it’s attracting members. Thus is the way of the world…adapt and change or wither on the vine. For many clubs, there really is only one answer…’cuse me, got a text coming in!
May/June also features our ‘going green’ or sustainability section that again illustrates how clubs are facing today’s issues. Many clubs in recent years have made changes…with recycling, use of alternate forms of energy, searching out local food sources, water conservation and a host of other actions that make sense for their clubs today. Unquestionably, a club’s green plan can also help with a club’s recruitment and retention program as members and prospective members seek alternatives closer to home for their recreation and socializing. Clubs focusing their energy on sustainability…financial, family-centric and otherwise, can be defining attitudes as clubs seek to meet the demands of a new generation. Sustainability becomes synonymous with differentiation…a winning combination.
Behind the back door of magazines like BoardRoom, there’s always discussion and debate about spelling, punctuation, the use of quotation marks and a host of other unseemly grammatical issues. What do we use for consistency in reading? Why? Will our readers notice anyway?
Well, if you’ve worked in, or followed the magazine industry for any length of time, the answer is ‘yes’ to all those questions. Readers are creatures of habit. Once they’re comfortable with the look, the writing, the editing and of course, the information, change becomes difficult. BoardRoom magazine, to offer consistency, bases its style guide on that of the Associated Press, one of the most prominent style guides used throughout the world.
So, when the Associated Press considers, then makes changes, so do we. And it generally reflects evolving usage of the language.
There have been several changes in recent years… email without a hyphen; website without a hyphen. Now the latest, with two words we now use frequently…Internet, starting with a capital letter, become internet and Web (meaning the world wide web) becomes web.
The reasoning? Both words have become generic terms.
And finally, stories featuring three more of BoardRoom Top Private Club Presidents…for 2015 – Dr. Bruce D. Haber, President, Fenway Golf Club, White Plains, NY; John MacDonald, President, Kansas City Country Club, Mission Hills, KS, and Honorable Gregory P. Montanaro, President, Union League of Philadelphia, Philadelphia PA. BR
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