As a club designer and stylist, I always enjoy discovering new approaches and trends that can aid our country club partners.
Recently our firm has been “taking the indoors outside.” That’s right, we have literally been creating outdoor environments that mimic spaces previously only envisioned to be on the inside of the clubhouse.
From covered outdoor bars overlooking the 18th tee, enhanced alfresco dining areas with sophisticated chef grill stations, to open aired covered lounge areas with TVs, fireplaces and communal fire pits. All strategically conceived to create what I call the “linger longer phenomena!”
To truly redefine your exterior spaces it takes more than just setting out furniture. You have to “set the stage” so to speak, based upon your strategic programming, envisioned offerings, and finally how the space is set in context with the adjacent landscape, views and clubhouse architecture.
Four Reasons to Support the Notion of Creating Spaces to Promote Members Lingering Longer
1. Enhances the Impact on the Member Experience
2. Results in Increased Member Usage
3. Enhances the Impact on Generating Revenues
4. Enhances the Potential for ROI
Craig J. Smith, ASID is a co-founding partner/co-creative director at C2 Limited, an award winning Clubhouse Design firm with offices in Fairfield, Connecticut and Williamsburg, Virginia. Contact Craig via (203) 259-2555 or firstname.lastname@example.org