Member Experience

Beacons Are Here!

By Dave White “What gets measured, gets improved!” That’s a long-standing message of Peter Drucker, the Austrian-born, but long time American management guru. And that’s the foundation for BoardRoom’s Distinguished Clubs latest innovation. The need to better establish member usage patterns by location or amenity, the need for a more efficient member name recognition system…

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How Do Private Clubs Build A Luxury Lifestyle Brand?

By John G. Fornaro We don’t have to look very far to see and find luxury brands…brands that stand the test of time, that retain their value and while not totally immune to the vagaries of the world economies, continue to be ‘wanted’ and remain successful. They are brands that command loyalty…a very desirable attribute.…

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