By Craig J. Smith
As a clubhouse designer, I always enjoy sharing our substantive new approaches to clubhouse enhancements that improve the overall member experience, create a new or enhanced revenue opportunity and streamline operational efficiencies.
For the past several years we have been immersed in creating new casual dining venues with a social bar and lounge component. Rather than discussing the ubiquitous décor, color, and furniture trends for casual dining and social bar venues, I will cut to the chase and give you our tried and true touch points to jump start your planning process.
Five key offerings that make casual dining venues and social bars popular…
- Drop by the club and have a drink.
- Eat at the bar.
- Drop by to watch a sporting event.
- Pre/post-dinner drinks and socialization.
- Enhanced décor and all-day menu offerings.
Four essential touch points that will keep members coming back to the club…
- Create spaces that appeal to the broad dynamic of your membership demographic.
- Create spaces that are focused on comfort, enticing members to “linger longer.”
- Create spaces that have a fun energy.
- Create spaces that offer varied dining and social experiences in one venue.
Three essential steps to ensure that your new casual dining venue and social bar becomes the welcomed gathering place you have envisioned for your club.
- Only consider design solutions that will make your club special or unique by clarifying and confirming the club’s personality and story.
- Only create spatial changes that will maximize use and return on investment.
- Only introduce design and furnishing solutions that match the clubhouse’s unique features, current/future needs, and membership demographic.
The single most important takeaway that I can give you, no matter what club improvement you may be considering, is this: identify your core identity as a club and how you want to be distinguishable from other clubs.
Doing so will ensure each and every clubhouse enhancement will keep you ahead of the competition and relevant to needs and expectations of today’s ever-changing membership demographic. BR
C2 Limited Design Associates is an award winning interior design and clubhouse styling firm with studios in Historic Fairfield Connecticut and Williamsburg Virginia. In 2016, C2 Limited Design Associates was named BoardRoom Magazine’s Interior Design Firm of the Year for the fourth consecutive year. Craig J. Smith, ASID can be contacted via email at: firstname.lastname@example.org or telephone (203) 259-2555 ext. 312