By Dave White
Pete Bevacqua now has several years under his belt as the Professional Golfers’ Association chief executive officer…and although some things have changed, one significant point hasn’t.
“Overall our mandate is to serve the members and grow the game,” Bevacqua reminds. With that in mind, the PGA is certainly going down a path Bevacqua feels confident will do just that.
The PGA with its long range strategic plan focuses on eight core areas – employment, education, properties, player development, PGA REACH, sections, championships and global.
For PGA professionals this means not only teaching private club members about the game, but also understanding the ‘club dynamic’ and making golf as enjoyable an experience for members as possible.
“Yes, our strategic plan places an emphasis on teaching, playing and the business of the game. But there’s no replacing the personal connections that the pro makes with members. That’s the best way to situate yourself within the club environment…know your customer base. People are busy and that can be more challenging at some clubs, but our professionals need to connect themselves to their membership,” Bevacqua stressed.
Yes, organizations evolve over the years, just as private clubs change, and sometimes adapting to a changing environment is the most enlightening aspect of the evolution. Certainly many private club members will agree with that assumption.
John Fornaro’s Publisher’s Perspective this issue focuses on the Second Distinguished Ideas Summit…a gathering of BoardRoom Distinguished Clubs for an exchange of ideas.
This idea exchange works because other clubs will ‘borrow’ the ideas and implement them with the objective of enhancing the member experience.
“These top club are the innovators and we’re the facilitator in helping move these ideas along to lower-tiered clubs. The ideas presented at the Distinguished Ideas Summit in San Francisco have worked and we want others to learn from the experience,” John explained.
The Distinguished Ideas Summit is going to happen again…September 19 and 20, 2016 at the Union League Club of Philadelphia with host general manager and COO Jeff McFadden.
This is one of the most outstanding Distinguished Emerald Clubs of the World and while it’s still some time away, the summit is shaping up to be another interesting and enterprising exchange of ideas.
Bill Boothe in his Technical Perspectives column raises an interesting topic he first broached back in 2002…how do private clubs handle their information technology issues? For example, “Who at your club has the time – and expertise – to take care of all of the PCs, POS terminals, printers, servers, switches, cabling and software, not to mention the constant barrage of operations questions from the club’s personnel?”
Bill pitches his idea again, and in 2015, it makes a lot of sense…share an IT professional. Have a read, it might just trigger some action at your club and make everyone’s work just a little easier.
And finally, we continue with our series on BoardRoom magazine’s top private club presidents with stories about: Harald Elisson, General Manager, Black Mountain Golf Club, Hua Hin, Thailand; Gregory Kopan, President, Inverness Club, Toledo, OH; Pete Kujawski, President, Sarasota Yacht Club, Sarasota, Florida, and William H. Lichtenberger, President, Harbour Ridge Yacht and Country Club, Palm City, FL.
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