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Latest Articles

Small Changes in Décor And Offerings Create a Dramatic Shift

By Kevin Lichten Lichten Craig Architecture + Interiors You could always walk into this downtown woman’s club and order a drink and a bite to eat, but members seldom did. Maybe it was asking a staff member to retrieve a glass of wine from another floor or deciding whether to sit down for a full…

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Are Experts Really That Important?

By Peter Cafaro Judd Brown Designs What is an expert? The dictionary says: Noun: a person having, involving, or displaying special skill or knowledge derived from training or experience. If you found out that you needed a joint replacement or were diagnosed with even a simple illness, how likely are you to consider a doctor who…

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Interior Design Spotlight – Satisfying a Diverse Member Demographic

By Kelley Harris Harris Interiors Today’s club culture is evolving and demands updated and fresh interior design. Younger members desire a casual and relevant aesthetic. However, we cannot forget about the older generation.  In most cases, there are ways to work with what you have for maximum return. Updating your clubhouse can be overwhelming. Engaging…

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The Baton Rouge Country Club – A Reimagined Story of History and Tradition

By Rick Snellinger Chambers Since 1916, The Baton Rouge Country Club has been an esteemed private institution in the heart of Baton Rouge, providing its members with the highest quality of service and the finest recreational and social experiences available. In 2012, with nearly a century of countless memories, rich history and deep-seated traditions upon…

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Strategy-based Design The Keys to Creating the Perfect Social Bar

By Craig J. Smith C2 Limited Design As a clubhouse designer, I always enjoy sharing our substantive new approaches to clubhouse enhancements that improve the overall member experience, create a new or enhanced revenue opportunity and streamline operational efficiencies. For the past several years we have been immersed in creating new casual dining venues with…

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