What do you do when you are the world-famous golf club Desert Mountain in Scottsdale, Arizona, featuring six Jack Nicklaus Signature Golf Courses? Plan an over-the-top renovation to your spa, fitness center, youth center and add the perfect casual dining grab-n-go café.
Every club is hearing from its members that they want a dining experience that is casual, family oriented, healthy and offers an experience like Starbucks, Panera Bread with a cyber café.
The key to a renovation of this magnitude is that it must be crafted the right way and hiring a skilled design professional will pay dividends down the road. The management team at Desert Mountain needed an architect that could design a space that appealed to the modern member, and interviewed several candidates.
Like many clubs across the country, Desert Mountain primarily offered formal dining in any of its six clubhouses. The property is vast and yet members did not have a place where they could grab their favorite coffee, a pizza or their favorite bites, without going to a formal dining room or the walk-up pool grille. To fill this void, the qualified team designed Café Verde anchored by the fitness center expansion.
The café has become the all day and evening social hotspot at the property to gather and meet. The members really love having a casual place to go where they can either grab-n-go delicious healthy options from a cool menu, enjoy a latte and the morning paper, or meet up with friends and family to hangout before or after a workout without feeling like they should get dressed up.
The private club demographic is changing and now more than ever casualness is a vital ingredient for the next generation modern member. Gone are the days that clubs only offer formal restaurants, large ball rooms and hotel style environments.
Club members want to feel like they are in a custom designed space that offers them a dual design, like a custom home combined with a trendy restaurant. When choosing an architect keep in mind the architectural firm should be a leader in luxury residential, hospitality and golf club design.
It’s all about the experience and members want to have it all at their fingertips…the golf club, spa, fitness center and the ease of casual dining. Not to mention the bragging rights to promote via social media.
When designing a grab-n-go style eatery it needs to be branded in a certain way and to be successful these are the key elements:
- Sustainable casual vibe
- Look and design.
Additional key elements when designing the casual café environment offers walk up ordering and picking up different prepared menu items, along with the option for casual seating. The seating should be soft and comfortable and able to accommodate parties of one or large groups with chairs and booths.
Providing easy entertainment like large screen televisions gives members the ability to watch the news or sporting event. The menu plays a big role in the experience as the foods needs to be fresh and delicious but also colorful incorporating color like reds, oranges and greens.
Lastly, patio dining is very popular. Designing the patio space must be not only for comfort but also offering amenities that allow for year-round indoor-outdoor seating that accommodates all climates.
Every club is reinventing what the new modern member needs and looks like in an effort to grow market share and continue to drive revenue. Renovations are the key to redesigning not only what the space will look like but will add to the overall experience the design will offer. The grab-n-go café style is gaining more and more popularity but the key to the success lies in the vision that your architectural team designs that will give longevity to the project. BR
Erik B. Peterson is president, PHX Architecture and can be reached at (480) 477-1111 or via email: email@example.com