By Dave White
It’s all about creating value…membership value!
And how do private clubs build that value…create a legacy? As we take our annual look at the ‘State of the Industry’ in the final issue for 2015, these are the questions we must ask.
One of our feature contributors, Henry DeLozier, profoundly raises the questions: What will be your legacy at your club? Workmanlike and dependable? A visionary, or what?
In the private club industry, DeLozier maintains that ‘servant leadership’ requires all of these legacies, and more. In his writing, DeLozier offers five ideas that can help when building a legacy for your club – servicing members, creating a club vision, defining the ethos of your club, aligning the ethos and strategic plan and finally, telling stories of your club.
DeLozier expounds with plenty of example, that, “The legacy of your club is squarely in your hands to shape, nurture and teach.”
It’s great food for thought, especially at the time of year when so many clubs are welcoming new boards of directors, preparing for annual retreats and the year ahead.
In our September/October issue, Dave Doherty, writing under the Green Committee, explained the value of four-way management – to those above, below and to each side of the general manager.
This time ‘round, he writes about a golf course superintendent, who while having to contend with extreme heat conditions, was unable to bring the club’s greens around until it was too late. The club’s board, green committee and members pushed for change…the concern was irreversible. The superintendent hit the bricks.
“The situation was handled with ‘four-way management’,” explains Doherty. The general manager did have the superintendent’s back. This he suggests made a really uncomfortable situation and decision as little easier to handle…a resignation with a severance package, rather than being fired. Fact is, Doherty says, few of us are ever able to succeed without someone having out back. If you think about it, that’s probably truer in the private club industry than many other workplaces.
Very often these days, private clubs rely on search firms to help fill vacancies at their clubs…from CEOs, COOs, general managers and on down.
We put several questions to several industry search firms including Kopplin & Kuebler Executive Search, GSI Executive Search and Denehy Club Thinking Partners. Representatives from these firms offer different thoughts and opinions, but it might just be enough to convince your club’s board of directors to invest in a search firm rather than try and fill vacancies on its own.
There’s a lot of merit in what these people saying, including the fact that they’ve got the inside track on candidates who might really be a fit at your club. Have a read…it’s our cover story this issue. Search Firms What Can They Do for Your Club?
This issue also features introductions to 2014’s final three top presidents: Tom Tempel, President, The Country Club of Crystal Coast, Pine Knoll Shores, NC; Brenda Tilley, President, Scarboro Golf Club, Toronto, Ontario, Canada; Chuck Wibby, President, Boulder Country Club, Boulder, CO.
Of course this sets the stage of the selection and announcement of BoardRoom’s Top 2015 Private Club Presidents from around the world, in our January/February 2016 issue. We’ll have detailed information about our Distinguished Club President and others selected for their outstanding efforts with their private clubs.
Our “Excellence in Achievement” Awards are the only private club industry awards that recognize the clubs’ business partners. And our BoardRoom 2015 “Excellence in Achievement” Award recipients receive their due in this issue, specifically for their 2015 achievements.
BoardRoom magazine’s industry peers review and select these outstanding suppliers and consultants, representing various aspects of course and club operations. Winners each year are selected for overall excellence, achievements, innovation, vision for future growth, and continued impact on private club operations in their respective fields.
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