By Ryan Maione
Every project we take on is designed to meet specific client goals and objectives. Whether it’s attracting new members, driving website traffic, increasing facility usage, or improving event participation.
With our depth of industry specific experience and competency, MembersFirst projects are measured by return on investment and increased member engagement. Our team takes the time to understand our client’s challenges and help find intelligent solutions.
A large contributor to our success over the years is the dedication to a process we truly believe in. This process involves everything from pre-sale consultation, to in-depth discovery calls, competitive analysis, and detailed launch plans. Clients who have experienced our process come to understand our unique passion for excellence and the end result is a level of innovation that wouldn’t have been possible without collaboration with our many forward-thinking clients.
In my mind, the most interesting aspect of this consultation process is often when we identify a need our clients weren’t even aware we could address. In some cases, these discoveries even prompt us to create entirely new product offerings.
One great example of this process in action is with a recent challenge we solved for Baltusrol Golf Club. As everyone knows, Baltusrol is rich in golf tradition and over the years the club has amassed a large collection of historical photography and memorabilia dating all the way back to their inception in 1895. Unfortunately, the collection was largely unavailable for members and guests to enjoy.
We started conceptualizing an online archive of every piece of history the club wanted site visitors to access. First, we helped identify interesting categories on which to filter (old course, clubhouse, major championships), then gave them the format to label the items with flags and keywords to make searching easy within the archive. The result was an intuitive and robust online collection of the club’s history complete with a journalist’s area to request original versions of the photographs to use in publications.
“We selected MembersFirst because of their unique application, coupled with their depth of expertise in the private club industry…what most impressed us is they took the time to understand our business objectives and brand attributes, and then made recommendations they knew would perform and deliver for us.”
Dave Shinnebarger, Boca Lago Country Club
Another example of discovering something unexpected came from a conversation with Governors Club. At the time, the club was looking for a way to communicate everything taking place that day (rehearsal dinners, committee meetings, etc.) and have it on display for all in the main lobby. They also wanted to leverage this medium to better promote upcoming club events.Through conversations with our team, we collectively arrived at the idea to mount a TV on the wall to display a custom webpage. This webpage integrates content already available on their MembersFirst website in a kiosk/digital sign friendly layout. With this new solution, Governors Club is able to display real-time information and event locations to members and guests as soon as they walk through the front doors of the club, and they don’t have to maintain or enter information into two systems.
These are just two quick examples of how our process and mindset to understand our client’s needs helps us work collectively to identify innovative solutions. We like to think of ourselves as an extension of the club’s team, and with our thorough process and interest in our clients, we’re able to walk in their shoes. MembersFirst has always aimed to be more than just a vendor – we’re 100 percent focused on bringing new expertise and ideas to our clients.
MembersFirst is the industry leading, multi-award winning website agency for private clubs. Empowering clubs to create stronger relationships with their members and prospects, MembersFirst delivers unparalleled design, implementation, support and marketing services to uncompromising clubs. For more information, please visit www.membersfirst.com