By Michael Sparks
St. Andrews Country Club in Boca Raton, Florida uses Signera digital signage to enhance club communications.
“We recently completed a $17.5 million renovation and needed proper signage to reflect our new, modern design,” says Joanna Pratt, marketing and membership coordinator.
“We wanted to get rid of the bulk posters, frames and easels that were costly to constantly replace.”
St. Andrews Country club had previously used another digital signage provider before switching to Signera.
“Our previous provider did not have a user-friendly back end. It was difficult to upload anything without an issue, it was low quality and wasn’t what we were looking for. We needed [our signage] accessible even if we weren’t in the office, especially in case of emergency. Signera can be easily accessed from any computer which is convenient and helps us to be prepared for any situation.”
Craig D. Martin, COO/GM adds, “We selected Signera because of their ease-of-use, content versatility and ability to broadcast via our community channel so all of our members are able to view our schedule of events and activities from the comfort of their own homes.”
New Era of Communications
At Signera, we specialize in the club market by offering the services needed to make digital signage a good fit with integration of popular club software, custom design services, and ease of use.
Members today have become more engaged with the clubs and rely on digital signage to keep informed. Marketing personnel have been able to do more, with less effort, and get greater results by using digital signage. Our clients are using digital signage throughout the club; in clubhouses, pro shops, locker rooms, fitness centers, tennis and racquet facilities, restaurants, and snack bars. Lead your club into a new era of convenience and efficiency with digital signage.
Contact Signera at (877) 998-7446 or visit www.signera.net to learn more.