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Beacons Are Here!

By Dave White “What gets measured, gets improved!” That’s a long-standing message of Peter Drucker, the Austrian-born, but long time American management guru. And that’s the foundation for BoardRoom’s Distinguished Clubs latest innovation. The need to better establish member usage patterns by location or amenity, the need for a more efficient member name recognition system…

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How Do Private Clubs Build A Luxury Lifestyle Brand?

By John G. Fornaro We don’t have to look very far to see and find luxury brands…brands that stand the test of time, that retain their value and while not totally immune to the vagaries of the world economies, continue to be ‘wanted’ and remain successful. They are brands that command loyalty…a very desirable attribute.…

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Technology: Change Remains Constant

by Dave White What a difference a year makes…or for that matter, five years…10 years! Technology, as it is in BoardRoom’s September/October issue, speaks to how things have changed over the last 10 years. The introduction of the iPhone, Blackberry and other smartphones really began to have an effect on private clubs, which then faced…

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